WIN è online: nasce la piattaforma che porta la community nella natura

Redazione · 27 July 2026

Ci sono progetti che non nascono da un’idea improvvisa, ma da qualcosa che si ascolta per anni.

In the case of WIN – Women in Nature, everything starts from a sentence we have read, heard and collected many times within Donne di Montagna: “I’d love to go, but I don’t know who to go with.” Sometimes it became: “I’d like to try, but I don’t feel experienced enough,” or “I need nature, but I don’t know where to start.”

Simple words that reveal a very real need: the desire to go outside, breathe, move and experience nature, but also the difficulty of finding the time, the right company, a suitable activity or someone to trust.

Donne di Montagna was born from this exact need: to create a space where women could feel welcome, listened to and free to experience the mountains and the outdoors without having to prove anything. Over the years, what started as a community has become a place of connection, exchange, inspiration and trust.

Today, that journey takes one step further.

WIN – Women in Nature is online: a digital platform created to help women find nature-based experiences to share with other women, guided by professionals who know the territory and know how to accompany with care.

From community to real experiences

For a long time, we met online: through posts, stories, photos, comments and private messages. That is where many women found inspiration, advice, courage and the feeling of not being alone in the way they experience nature.

But when a community grows, it also feels the need to step out of the screen.

WIN was created for this reason: to turn digital connection into real-life experiences. Not to add another online space to our days, but to create a real starting point towards trails, forests, lakes, meadows, mountains and places close to home.

The platform is designed to make it easier for those looking for an experience to meet those who know how to guide it. On one side, there are women who want to walk, slow down, regain energy, meet new people or try something new. On the other, there are outdoor and nature-wellness professionals ready to share their skills, presence, experience and care.

Not just activities, but different ways to feel well

The outdoors is often described through performance: elevation gain, goals, summits to reach, results to bring home. But for many women, nature is also something else.

It is a space where you can slow down.
A way to feel more present.
An opportunity to listen to your body.
Time taken back from hurry, duties and expectations.
A place where you can feel welcome, without judgement.

That is why WIN was not created only to answer the question “what do you want to do?”, but also a deeper one: “what do you need?”

On the platform, you can find different kinds of experiences: trekking, hiking, outdoor yoga, forest bathing, mindfulness, winter activities, bike experiences, wellness, personal growth paths, outdoor training and activities designed to experience nature in many different ways.

Each experience has its own rhythm, territory and intensity. But they all share the same vision: nature as a space for prevention, psychophysical wellbeing and self-care.

For women looking for nature, company and trust

WIN is designed for all those women who feel the need for nature, but do not always find the right conditions to start.

For those who would like to go hiking, but do not have company.
For those who want to try yoga or forest bathing outdoors, but do not know who to rely on.
For those looking for a safe, guided and welcoming experience.
For those who want to meet other women with similar interests.
For those who need to dedicate time to themselves, without turning everything into a performance.

You do not need to be an expert. You do not need to keep someone else’s pace. You do not need to reach the summit to give value to an experience.

The platform was created to make all of this more accessible: finding experiences nearby, choosing activities that match your own moment, discovering qualified professionals and experiencing nature while feeling supported.

For the professionals who bring nature to life

WIN is also a space for professionals.

Guides, hiking leaders, teachers, coaches, wellness practitioners, outdoor experts and all the women who work in nature or with nature every day. Women who know the territory, prepare experiences, listen to groups, understand needs and turn an activity into something that can stay with you.

Often, the value of this work remains invisible. Behind every hike, practice, retreat or personal growth path there is skill, responsibility, care, training and a deep ability to accompany others.

With WIN, we want to give space to this too: to female professionalism in the outdoor and wellness world, to the territories these women tell through their work, and to the experiences they know how to create.

In this sense, the platform becomes a bridge: between women looking for nature and women who know how to bring it to life.

A project created to build connections

WIN is not just a container of experiences. It is a way to give shape to a vision that Donne di Montagna has been carrying forward for years: making nature more accessible, closer and more welcoming for women.

Accessible does not only mean “easy”. It means feeling in the right place. It means being able to choose according to your own time, your own body, your own energy. It means finding a professional you can trust and other women with whom to share part of the journey.

Sometimes a morning in the woods, a slow walk, a breathing experience, a day in the mountains or a meeting with new people is enough to come home with something different.

You do not always need to go far.
You do not always need to do something big.
Sometimes you simply need the right context to start taking up space again.

WIN is online

From today, WIN – Women in Nature is online.

It is a space to explore, created for those looking for nature-based experiences and for the professionals who want to offer them to a community that shares values, needs and vision.

To walk, breathe, slow down, connect, learn and regain energy.
To step out of the socials and meet for real.
To remember that nature is not a reward to be earned, but a space to return to.

Discover the platform, explore the experiences and find the one closest to you.

WIN – Women in Nature
The next step is outside.