WIN - Women in Nature e le sue Ambassador

Simonetta Sandri · 29 September 2026

WIN - Women in Nature, nato per celebrare, connettere e valorizzare le donne che vivono la montagna e la natura con passione, determinazione e rispetto, ha le sue Ambassador.

Through their voices and stories, WIN partners with LaMunt (from the Ladin La Munt, meaning "the mountain")—a brand designed exclusively by women for women—to put an inclusive, authentic, and conscious vision of the outdoor world at the heart of the narrative.

This is not just about athletic performance, but a deep sharing of values:

The “Women in Nature × LaMunt” Ambassadors are guides, athletes, storytellers, dreamers, and hikers: diverse women united by the same call of nature, ready to inspire anyone wishing to set out on a journey. We met with them.

Eleonora Orler: From Running to Clinical Sensitivity

A massage therapist, Pilates instructor, and orienteering coach, as well as a professional at the Clinica del Running (Running Clinic), Eleonora loves mountains, sports, and nature, which serve as a continuous source of inspiration in both her life and work. Her journey combines comprehensive theoretical and practical training (osteopathic manipulations, proprioceptive taping, and acute injury management) with high-level field experience gained with the Junior National Cross-Country Ski Team (for F.I.S.I.) and in well-known running and cycling events (such as the Primiero Dolomiti Marathon, Granfondo Sportful, and Granfondo Pinarello). She pairs athletic preparation and performance optimization (with strong expertise in running biomechanics analysis and injury prevention) with a clinical sensitivity focused on oncology, specializing in post-mastectomy rehabilitation and lymphedema treatment.

Your passion is helping people feel better through movement, manual therapy, and an active lifestyle. How do you do this every day?

I believe that helping someone feel good means, first and foremost, learning to listen to them. Every body is different, and even the same problem can have different origins, needs, and solutions. In my work, I try to integrate various tools: manual therapy, movement, Pilates, body awareness work, and, whenever possible, a more active lifestyle. I like accompanying people not only when they are experiencing pain or difficulty, but also during what comes after: understanding their own body, learning to move better, and finding strategies that can become part of daily life. This is also why I keep exploring new avenues. This year, for instance, I am introducing Linfit, a path integrating movement, diaphragmatic breathing, and lymphatic drainage self-massage practices. It is a way to work even more on the relationship between movement and women's well-being. Ultimately, my goal is always the same: to help a person feel more aware, free, and confident in their own body.

During your experience with the Junior National Cross-Country Ski Team and in major sporting events, what were the main challenges in managing prevention and athlete recovery between races? Are there differences between men and women?

Working in high-level sports taught me above all that there is no one-size-fits-all solution. When you have little time between races, you must know how to listen carefully to the athlete and understand what they genuinely need in that moment. Sometimes you need to work on the muscles, other times promote recovery, and other times simply help the athlete better perceive their body to reach the next race in the best possible condition. With women, I also learned how vital it is to consider the person as a whole. There are physiological aspects and life stages that can influence how a woman experiences movement, training, and recovery. For this reason, I believe it is crucial to move past the idea of a standardized approach. My experience in sports taught me to adapt my intervention continuously: observe, listen, and adjust the work based on the person in front of me.

Between orienteering, contact with nature, and delicate care pathways, what message do you want to convey to your patients to help them regain trust in their bodies?

I believe trust in one's body is built one step at a time. When someone goes through a difficult period, experiences pain, or faces a delicate journey, they might start perceiving their body as something to protect themselves from. Instead, I try to accompany them in rediscovering it as something to team up with again. Movement can be an important tool for this exact reason: it doesn't necessarily have to be intense or performance-driven. It can be a walk, an exercise, a conscious breath, or a small achievement. Orienteering and the mountains taught me a lot in this sense: you have to learn to read your surroundings, choose a direction, adapt to the terrain, and keep moving forward. That is somewhat what I try to convey in my work: we don't always have to have everything under control. We can learn to listen to ourselves, take it one step at a time, and trust our bodies again.

How does nature heal?

I wouldn't talk about nature as a cure in a medical sense. To me, it is rather a great resource for well-being. When I am in the mountains, I realize how much easier it is to slow down, breathe, listen to what I feel, and leave everything else outside for a while. Movement becomes spontaneous, and the perception of the body changes too. I believe this is its true strength: nature brings us back to a simpler dimension and allows us to take time for ourselves. I think this can be particularly important for women. We are used to taking care of many people and things, while finding space for ourselves becomes almost a luxury. For me, being in nature also means this: reminding myself that taking care of myself is not a waste of time. It is one of the reasons I like the idea of connecting my work with the outdoor world, including through WIN.

Your journey ranges from athletic preparation to post-mastectomy rehabilitation and lymphedema treatment: how did your focus on the oncology field arise, and how does it combine with the world of sports?

The path in the oncology field led me to face a dimension of the body very different from sports, but at the same time, I discovered a strong common ground. In sports, we work to improve an ability, recover from an injury, or return to doing what we love. In an oncology journey, especially after surgery like a mastectomy, the meaning of movement can be different, but the core principle remains: regaining functionality, awareness, and trust in one's body. Working on the lymphatic system also led me to develop a growing interest in movement as a tool for prevention and daily well-being. Linfit fits into this path by combining exercise, diaphragmatic breathing, and lymphatic drainage self-massage. Of course, Linfit does not replace clinical care when necessary; I consider it a tool for movement and awareness that forms part of my work on women's well-being. Therefore, to me, sports and oncology are not two separate worlds. In both, there is a person who needs to learn—or relearn—to trust their own capabilities.

Why WIN, and how do you bring your experience to it?

WIN struck me because it brings together many things that are already part of my life and work: women, movement, well-being, and above all, nature. I like the idea of creating experiences where a woman doesn't necessarily have to be an athlete or have specific training. She can simply want to feel good, move, breathe, and experience the mountains in a different way. WIN was created precisely to offer experiences guided by female professionals, in small groups and without competition. I bring my experience in movement, Pilates, sports, and bodywork, as well as the clinical and listening aspects of caring for people. Lately, I have been expanding my focus on women's wellness even further with initiatives like Postpartum Pilates and Linfit. These are different paths, but they share one goal: helping women pay attention to their bodies and feel good while moving. I would love to bring exactly this to WIN: simple yet meaningful experiences where movement and nature become an opportunity to pause, breathe, recharge energy, and perhaps discover something new about oneself. My work starts with the body, but goes much further: toward confidence, movement, and the chance to fully return to living what makes us feel good. Because for me, the mountain isn't just a place to play sports. It is where I feel good, where I recharge, and where I remember why I love helping people feel well.

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Chiara Veronese: Mountain Storyteller

Born and raised in Bolzano, Chiara experiences the mountains every day, telling their stories through trails, authentic places, and lesser-known corners of Trentino-Alto Adige and the Dolomites. As an outdoor content creator and trekking enthusiast, she brings a curious eye to the territory alongside a conscious way of experiencing and sharing it—a modern storyteller. She prefers discovering less-traveled paths, traditional alpine huts (malghe), and hidden spots in Trentino-Alto Adige, valuing local authenticity over "Instagrammable" destinations exposed to overtourism. She promotes trekking that respects nature, focusing on mountain education, proper preparation, and minimal environmental impact. She shares the region not only through scenic aesthetics, but also through stories, culture, and the daily life of alpine communities.

Growing up in Bolzano means having the mountains right at your fingertips. How has this proximity shaped your approach to trekking compared to someone who does it occasionally?

Growing up in Bolzano means having the mountains in my backyard, reachable in just a few minutes, even on foot or by public transport. It means approaching them since childhood, finding many other passionate people like yourself, and building a community. Being able to experience them often—rather than as an occasional weekend destination—allows me to enjoy them season by season. I observe them attentively; I love discovering new, lesser-known spots and exploring trails. I don't need to see everything all at once, but rather enjoy the views, colors, and sensations along the trail.

The Dolomites suffer increasingly from mass tourism. What criteria do you use to select and share lesser-known places without risking the distortion of their isolation, silence, or delicacy?

I believe mountains don't need to be hidden, provided they are experienced and talked about with respect. That's why I am not interested in launching the next viral destination or the spot for an Instagrammable photo; I prefer sharing authentic places while always encouraging education and respect. I choose to showcase the mountains in my region to bring people closer to nature and spark their curiosity, not to turn it into an amusement park.

How do you balance the aesthetic and visual impact of your content with the need to educate your community on safety and environmental respect?

Aesthetics serve as the visual hook that grabs attention, so I use refined images and videos, but it is the message in the text and stories that adds real value. I carefully craft the words in my voiceovers and always include technical specifications in the description, emphasizing the importance of leaving no trace, considering one's physical capabilities, and so on.

The outdoor lifestyle has changed significantly today. What trail detail or value do most people overlook that you try to highlight?

Today, people rush too fast toward the summit, check their Strava times, and focus on capturing the iconic peak with that Instagrammable summit cross. I think people overlook the details that make the journey unique—like chatting with those who live and work in the mountains, observing flora and fauna, smelling the forest, or stopping to eat a sandwich with a view. Group experiences are a wonderful way to experience the mountains together with care and awareness!

If you had to choose a single place or route in Trentino-Alto Adige that represents your philosophy of "authentic" mountains, what would it be and why?

I would choose Val di Mazia and the Saldura Lakes—a place where time seems to have stopped, where you still hike among authentic alpine huts and pastures, and where you won't find the crowds of main tourist streams. It is a route that requires significant effort, surefootedness, and mental stamina, but it rewards you with an priceless feeling of peace and connection with pristine nature.

Why WIN?

Because WIN perfectly embodies my idea of community: a space for empowerment, sharing, and value that, alongside LaMunt, centers on women's sensitivity and real needs in the mountains.Becoming an Ambassador for this project allows me to bring my voice and vision of the outdoors to a network that goes beyond the surface, promoting an inclusive, conscious, and sustainable mountain culture. It is the perfect opportunity to show that you can tell stories about a region while making a positive, concrete impact.

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Francesca Mor: Changing Lives and Joining WIN!

Francesca Mor (born in 1991), holding a Master's degree in Veterinary Biotechnological Sciences, transformed her passion for the environment and nature photography into a life mission. After working for years as a laboratory employee, in 2023 she chose to reinvent herself: she took a professional training course to qualify as an Environmental Hiking Guide (Guida Ambientale Escursionistica or GAE) and specialized through Environmental Education workshops. Through her work, she invites people to know the mountain environment better and rediscover, step by step, an authentic connection with nature. Operating mainly between Trentino and Veneto, she works as a freelancer offering recreational activities, scientific dissemination, and guided hikes in complete safety, aimed at helping people rediscover their deep connection to nature. Over the years, she has formed significant collaborations with organizations, schools, and prestigious museum institutions (including the MUSE in Trento, the Lusérn Museum, and MMape in Croviana) as an educator and science communicator. Starting in 2025, she expanded her reach by bringing her experience online: offering training courses, online consultations, and customized educational workshops for schools, museums, and fellow educators to promote knowledge and respect for the ecosystem.

After working as an employee, in 2023 you asked yourself what you wanted to do 'when you grew up' and decided to change course, turning your passions into a profession. What gave you the push to make the leap and become an Environmental Hiking Guide?

I felt the need to make room for my dynamic nature: I had an extremely routine job enclosed within four walls, and it was starting to feel suffocating. My contact with nature was limited to weekends, and I felt I could never truly experience it or give it the right space. I explored various career options, but none aligned with what I envisioned. So, I started creating something of my own—a profession that would allow me to be in contact with nature, share its stories, let others experience it, and, above all, give anyone curious the chance to approach the world of natural sciences firsthand. Thanks to my scientific background, the foundation—the scientific knowledge—was already there; I then enrolled in several courses, including the GAE training and two Master's programs, to help those roots grow and bloom into a professional business.

The name of your project—“Occhi in Natura” (Eyes in Nature)—suggests observation and discovery. How do vision and "gaze" influence the experience you offer participants on your hikes, and what does it mean to teach people to look at nature with different eyes?

Observation is everything. Learning to observe means stopping, paying attention, and asking questions. If, for instance, during a walk in nature you notice a detail, a color, or a shape, you are actively participating in that moment. In my experiences, observing means being present—living nature not as mere passing hikers or a simple background, but in an active and curious way. By observing, you discover details and curiosities you would have otherwise missed. As you learn new things, you begin to feel closer to them, even making them your own. That knowledge then turns into empathy and love—and what you love, you respect and protect. It becomes a personal transformation, all thanks to taking the time to observe.

You boast major collaborations with institutions like Trento's MUSE. Since 2025, you have brought your experience online through training courses and educational projects: how do you convey the passion and beauty of nature through a screen?

Collaborating with organizations, entities, and museums is deeply satisfying: you find an already interested audience who is there specifically to learn, discover, and live a new experience. But then I broadened my perspective and, above all, learned to listen. More and more women from my social media channels or tourist interactions were naturally curious, but lived far away. So I asked myself, "How can I reach them too?" Today, the online world offers a huge opportunity: it connects you with anyone and gives you the chance to share with whoever is ready to listen. My online courses aren't standard, off-the-shelf recordings; they are live meetings. We connect synchronously, interact, ask questions, and share plenty of laughs. Strong bonds are formed, so much so that even long afterward, I receive messages sharing opinions, information, or natural findings to identify.

You wrote that free time is the most precious thing we have, and managing it for others is an “emotional responsibility.” How do you translate that on the trail?

With a smile and professionalism. Participating in one of my activities is not a lecture or a conference: every participant is involved and experiences the environment with all their senses. I stimulate their innate curiosity and let them be the true protagonists.

Your motto is summarized in a beautiful phrase: “If you know something, you can appreciate it better... and if you love something, you protect it.” What message do you hope each person takes home after experiencing a hike with you?

The message I hope everyone takes home is that we are nature. We are who we are because we are part of it, and if in our daily routines we can find the right time to dedicate to ourselves and to contact with nature, we will find everything we need within it: strength, well-being, connection, and harmony. Protecting nature is ultimately protecting ourselves.

Why WIN?

I answered the call of this wonderful project because, although my activities are usually open to everyone, I have often found greater affinity among women. We are more curious, resourceful, and willing to trust, and our sensitivity often allows us to experience these shared moments in nature on a much deeper level.

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Cover image by Eleonora Orler

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